The Beauty of User Engagement – Case Study

The French website’s marketing team decided to take user engagement seriously even in the pre-launch phase. Captain Up was there from the get go. is a French website providing reviews and news about cosmetics. The website marketing team set its sights on converting site visitors into active community members. The only slight difference was that they did it prior to the site’s official launch.


The goals were set in order to achieve maximum engagement and user loyalty even before day one. The Captain was called to duty.


Taking care of business: more returning visitors, much more engagement.


The objectives were getting more visits, video views, and tweets.  This is how we approached the challenge at hand:


Captain Up created the “Beautistas community,” empowering the site with social tools, activity feed, challenges, leaderboard, personal profiles, inbox messaging, immediate feedback, and notifications.


Increasing visits was the easy part. The Captain Up team knew that visits will naturally go up from Captain Up’s registered users. In no time, average visits from Captain Up users were four times higher than the non-registered ones. Mission accomplished.


However, the main challenge was to increase the activity level of the users with the vast content of the web site. Even though visitors navigated within the site, there were hardly any video views and no social sharing at all. Now, that’s a worthy challange.


To boost performance, the Captain Up configuration gave those actions top priority. Users were rewarded accordingly when they performed these actions, increasing their motivation to be even more active on their next visit.

The results: User engagement up through the roof


The Captain Up integration did wonders to the site, here are some of the numbers:

  1. 13.4% of the site’s visitors joined the Beautistas community
  2. 56,000 community members, and growing fast.
  3. Community members’ Page Views up from 1.8 to 13.7
  4. Community members’ Videos clip views up from 1% to 100%
  5. 64% of members posted comments, up from zero!
  6. Over 15,000 comments posted by website visitors
  7. 26% of community members shared content on social networks, up from zero!
  8. 4,700 articles were tweeted


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