Guest post by: Yaniv Corem
This piece was originally posted on Calcalist on July 19, 2015
In 2003 and after long years of searching, a frustrated game developer named Nick Pelling, came up with an idea that will forever change user engagement and experience.
He called it Gamification: using principles and elements from the gaming world when designing electronics such as ATMs, in-flight entertainment systems, or cell phones.Read more
Loyalty is one of biggest challenges in ecommerce today.
Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. Not only do 70% of companies say it’s cheaper to retain a customer than acquire a new one, returning customers spend 67% more than new customers.
When loyalty programs are done right, they can be incredibly powerful and add tremendous value. On average, loyal customers are worth up to 10 times as much as their first purchase.
[bctt tweet=”On average, loyal customers are worth up to 10 times as much as their first purchase.”]
However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs seem alike.” So, what can be done to differentiate your program and make it effective?
At Captain Up, we believe Loyalty Programs should revolve around a lot more than earning points for purchases.Read more
Captain Up is the #1 engagement solution for online store owners!
Using Captain Up, you can set up purchase incentives, reward users for referrals, add a loyalty program, and encourage the behavior that matters to you!
New and returning customers will be drawn in to explore your products, read product reviews, and most importantly, purchase more items!
The best thing is that you can automatically give them positive feedback for their activity and let them compete with each other for a top spot on the leaderboards.
We are incredibly excited to announce our support of 3 new ECommerce platforms!