One of the biggest challenges companies face is improving their on-site engagement.
All companies want their customers to consume more of their content.
Here at Captain Up our game mechanics help people to increase social activities, increase engagement, and manage on-site visitors. From incentivizing community members with badges, levels, and missions, to rewarding them for sharing content, we know how to keep users engaged.
A few months ago, we had the opportunity of working with McAfee & HP on their successful ‘Back to School’ campaign.
In order to give you some insights and reveal some of the things we did to increase the campaign’s engagement, we have created a short case study.Read more
Let’s face it, driving traffic is an ongoing struggle.
Content creation and curation, Google and Facebook marketing budgets, reaching out to influencers…the list is endless, and when you’re starting up, every visit counts.
While you might feel that getting traffic is the hardest battle, once you succeed and users start entering your website, this is when you really need to shine.
Do you have a plan to keep your users engaged and interested? Do you have a strategy to capitalize on your hard work and turn visitors into loyal customers?
There are two ways to get more signups and engagement on your landing page.
One way is to bring in more traffic and keep the same conversion rates.
For example, if you have 100 visitors and only 10 convert, you will need to bring in 1,000 visitors to get 100 users.
The other way is to optimize more out of your existing visitors and motivate them to sign up and engage with your site. This means you don’t need more traffic, but to leverage existing traffic.
For example, you have 100 visitors and are currently converting 50. To get 100 signups, you’ll need to drive only 200 people to your site.
You need only one-fifth of the traffic compared to the first example.
So how do you convert more and leverage existing traffic? Here are 3 well-known tactics you probably know but might have taken for granted, and one extra you might have never tried!
Start improving your conversion rates with these tactics:
Create a Simple but Eye-Catching Landing Page:
When users enter your website, first impressions are incredibly important. You want your users to feel instantly engaged.
Make sure your landing page is simple for your users to navigate. It should be free of clutter – making it easy for users to know what makes your product so great and how easy it is to start using it.
A great trick to create a focused and to-the-point landing is to imagine (or better off, actually ask) what your users’ thought process is when it comes to your product niche.
You want to make sure the content on your landing page mirrors how you would describe your product to a customer – while successfully acknowledging any objections or concerns your users might have.
A good example is the Dropbox landing page.
Imagine you encounter Dropbox as a product for the first time, what are your questions and concerns?
You probably want to know how accessible your information is, how you can reach it and whether your information is safe and private? Dropbox reflects all these concerns perfectly.
If you’ll follow their landing page you can see a simple flow:
What is Dropbox, how can I reach my content, how can I utilize Dropbox in my daily life, and at the end a reassurance your content is safe and secure.
If you’re still not confident, Dropbox emphasizes that even businesses (which we imagine as more careful with their information than the regular person) are using it, by the millions!
Design says a lot about you and your company. A more solid-looking landing page will result in more users staying on your website. Fact.
Create a Call To Action People Want to Follow
A major (yet common) landing page flaw is the weak Call To Action.
This happens when a Call To Action (CTA) is portrayed out of context, doesn’t stand out enough or is simply not motivating.
To avoid this we suggest that you:
Do not overload your user with information: If your landing page has more than 1 CTA, you have too many. You can repeat the same Call To Action multiple times, but only have one action you want them to carry out.
Be direct and to-the-point – make it clear what you want them to do.
Make sure you know your audience. Your Call To Action should be tailored to target your users.
Make it stand out. Your Call To Action should look different from the rest of the content on the landing page.
Add urgency. By using imperatives such as “Now,” you will increase the chances of visitors signing up.
Treat Customers as People, not Dollar Signs
You must remember that each ‘user’ is a person.
Each ‘user’ has needs and demands, and is looking to become involved in social interactions.
Once you know who your users are, give them what they want and try to be personal and caring to their needs.
This may seem obvious but you would be surprised how many websites write content which is of little relevance to their target audience.
Don’t talk about yourself – publish content that relates to your users interests, that will engage them, and keep them browsing on your site.
Users like to feel as though you care, as though you want to get to know them. Engage with them, reward them, challenge them and show them a good time.
Users are looking for an experience where they feel involved. If you are not giving it to them, they will go elsewhere.
Focus on providing benefits to your visitors, not boosting your own ego.
Motivate Users With Game Mechanics
Professional gamification platforms allow recognition of behavioral patterns – this will give you insights into how you can motivate users to take action.
By using game mechanics, you can almost instantly create emotional attachment by getting your users engaged and incentivized.
Once you personalize the process by acknowledging their effort, they are now a part of your journey – but now they’re doing it for themselves, not for you.
For example, gamification plugins such as Captain Up allow you to customize on-site features such as badges and levels, set up competitions, and send out personal messages.
Now the user wants to improve and progress to the next milestone, because by completing tasks they feel more successful.
These game mechanics allow you not only to engage with your users, but also to motivate them. They will feel as though they are a part of your brand and have more interest in using it.
Instead of simply creating a landing page explaining your product, try to get your user involved in the process of discovering the features and benefits. Get them to be active on your site.
As the old saying goes, you have only one shot to make a really good first impression – so you should make it a real good one.
Make sure you create a landing page that addresses your users and empowers them and their decision making process, not just boosts your ego.
Have any landing page conversion optimization tips you’d like to share? Leave your thoughts in the comments below!
Gamification is kind of a big deal. Exhilarating rewards, stimulating challenges, and epic victories. This is what people want, crave and need.
The video game industry is worth more than $100 billion worldwide, so it’s no surprise that businesses want to use gamification to boost engagement and sales.
There tends to be a common confusion on what gamification for businesses really is. If you want to to go back to the basics, you should definitely check out this “Gamification Made Easy” video by North Highland
If you already know your basics and want to get deeper into the world of gamification, we’ve gathered our top 5 reads just for you:
Dive Into the World of Gamification With These 5 Books:
This book is a guide into the mind of a user, and a definite must for product managers.
Ever asked yourself “Why do some products capture our attention while others flop?” and “What makes people engage with certain products as a habit?” or “Why the hell can’t I stop scrolling though my Instagram feed?”.
This book is a perfect guide to building products people cannot resist.
All you gamification fiends can dig deeper into what controls our behavior, the practical insights to create user habits, and the important steps for building products people love.
This read is pretty much essential for any company looking to understand user psychology and build habit forming products.
You can learn more about creating addictive products through Nir Eyal’s website and twitter.
Ariely, professor of psychology and behavioral economics (and a customer and partner of ours) refutes the common assumption that we react rationally to things that are going on around us.
Ariely investigates why our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin, and why we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup.
If you want to get a better insight into the psychology behind people when it comes to decision making and how we systematically behave in predictable ways – pick up this book!
If you don’t have time to read, you can get a glimpse in Dan’s interesting Ted talk here: “Are we in control of our own decisions?”
Ever asked yourself how come the virtual world is so easy to get addicted to?
According to McGonigal, the reason the virtual world is taking over reality is due to the fact that gaming fulfills genuine human needs.
In her book, she reveals how lessons from game design can fix problems in the real world and how games are improving the quality of our lives.
We think ‘Publishers Weekly’ summed it up perfectly:
“As addictive as Tetris, McGonigal’s penetrating, entertaining look into gaming culture is a vibrant mix of technology, psychology, and sociology, told with the vision of a futurist and the deft touch of a storyteller.”
By installing the App from the Shopify store you can get a 30 days of free trial or upgrade to one of our extended plans.
Using Captain app on your Shopify store will give you all of the superpowers that come with integrating Captain Up:
Track and incentivize any user action
Custom badges and levels
Deep analytics on user behavior
Activity and leaderboard widgets
In-app messages and notification
Custom theme and design
We’ve been working closely with some of our users to learn more on how Captain Up is affecting their blogs and ecommerce sites, and I have to say I’m thrilled to see their numbers going up almost magically. We will share some case studies with you real soon.