How We Used Gamification to Make $250,000 in Just 6 Days (Case Study)

Yifat Cohen is a Google Plus expert and founder of Yifat Cohen Network.

YCN decided to launch the first ever hangout-a-thon. This was 10 days of consecutive ‘hangouts’ to promote Jon Benson’s Sellerator software.

Using gamification, YCN used reduced marketing costs, lowered affiliate commission payouts, increased viral reach and made $250,000 in just 6 days.

Pretty impressive!

Wait, how did they do it? Read more

3 Ways to Nurture Loyal Engaged Users

Have you ever thought to yourself “What makes people press the Back button shortly after visiting my website?”

Engaging with users and creating long-term loyalty is a real challenge.

We have to work hard at it. Have you ever thought about giving your users something that is beneficial to them if they engage with your content?

Have you ever thought about building a relationship with your users so they feel obliged to return?Read more

3 Well Known Landing Page Conversion Tricks and 1 You’ve Never Tried

Let’s face it, driving traffic is an ongoing struggle.

Content creation and curation, Google and Facebook marketing budgets, reaching out to influencers…the list is endless, and when you’re starting up, every visit counts.

While you might feel that getting traffic is the hardest battle, once you succeed and users start entering your website, this is when you really need to shine.

Do you have a plan to keep your users engaged and interested? Do you have a strategy to capitalize on your hard work and turn visitors into loyal customers?

There are two ways to get more signups and engagement on your landing page.

One way is to bring in more traffic and keep the same conversion rates.

For example, if you have 100 visitors and only 10 convert, you will need to bring in 1,000 visitors to get 100 users.

The other way is to optimize more out of your existing visitors and motivate them to sign up and engage with your site. This means you don’t need more traffic, but to leverage existing traffic.

For example, you have 100 visitors and are currently converting 50. To get 100 signups, you’ll need to drive only 200 people to your site.

You need only  one-fifth of the traffic compared to the first example.

So how do you convert more and leverage existing traffic? Here are 3 well-known tactics you probably know but might have taken for granted, and one extra you might have never tried!

Start improving your conversion rates with these tactics:

Create a Simple but Eye-Catching Landing Page:

When users enter your website, first impressions are incredibly important. You want your users to feel instantly engaged.

Make sure your landing page is simple for your users to navigate. It should be free of clutter – making it easy for users to know what makes your product so great and how easy it is to start using it.

A great trick to create a focused and to-the-point landing is to imagine (or better off, actually ask) what your users’ thought process is when it comes to your product niche.

You want to make sure the content on your landing page mirrors how you would describe your product to a customer – while successfully acknowledging any objections or concerns your users might have.

A good example is the Dropbox landing page.

Imagine you encounter Dropbox as a product for the first time, what are your questions and concerns?

You probably want to know how accessible your information is, how you can reach it and whether your information is safe and private? Dropbox reflects all these concerns perfectly.

If you’ll follow their landing page you can see a simple flow:

What is Dropbox, how can I reach my content, how can I utilize Dropbox in my daily life, and at the end a reassurance your content is safe and secure.

If you’re still not confident, Dropbox emphasizes that even businesses (which we imagine as more careful with their information than the regular person) are using it, by the millions!

Design says a lot about you and your company. A more solid-looking landing page will result in more users staying on your website. Fact.

 

Dropbox

Create a Call To Action People Want to Follow

A major (yet common) landing page flaw is the weak Call To Action.

 This happens when a Call To Action (CTA) is portrayed out of context, doesn’t stand out enough or is simply not motivating.

 To avoid this we suggest that you:

  • Do not overload your user with information: If your landing page has more than 1 CTA, you have too many. You can repeat the same Call To Action multiple times, but only have one action you want them to carry out.
  • Be direct and to-the-point – make it clear what you want them to do.
  • Make sure you know your audience. Your Call To Action should be tailored to target your users.
  • Make it stand out. Your Call To Action should look different from the rest of the content on the landing page.
  • Add urgency. By using imperatives such as “Now,”  you will increase the chances of visitors signing up.
Intercom - Call To Action
Intercom – Call To Action

Treat Customers as People, not Dollar Signs

 You must remember that each ‘user’ is a person.

Each ‘user’ has needs and demands, and is looking to become involved in social interactions.

Once you know who your users are, give them what they want and try to be personal and caring to their needs.

This may seem obvious but you would be surprised how many websites write content which is of little relevance to their target audience.

Don’t talk about yourself – publish content that relates to your users interests, that will engage them, and keep them browsing on your site.

Users like to feel as though you care, as though you want to get to know them. Engage with them, reward them, challenge them and show them a good time.

Users are looking for an experience where they feel involved. If you are not giving it  to them, they will go elsewhere.

 Focus on providing benefits to your visitors, not boosting your own ego.

screen_shot_2015-02-12_at_6.46.17_pm_1024

 

Motivate Users With Game Mechanics

Professional gamification platforms allow recognition of behavioral patterns – this will give you insights into how you can motivate users to take action.

By using game mechanics, you can almost instantly create emotional attachment by getting your users engaged and incentivized.

Once you personalize the process by acknowledging their effort, they are now a part of your journey – but now they’re doing it for themselves, not for you.

For example, gamification plugins such as Captain Up allow you to customize on-site features such as badges and levels, set up competitions, and send out personal messages.

Now the user wants to improve and progress to the next milestone, because by completing tasks they feel more successful. 

These game mechanics allow you not only to engage with your users, but also to motivate them. They will feel as though they are a part of your brand and have more interest in using it. 

Instead of simply creating a landing page explaining your product, try to get your user involved in the process of discovering the features and benefits. Get them to be active on your site.

As the old saying goes, you have only one shot to make a really good first impression – so you should make it a real good one.

Make sure you create a landing page that addresses your users and empowers them and their decision making process, not just boosts your ego.

"Hey, you leveled up"
Give the reader a sense of involvement and accomplishment

Have any landing page conversion optimization tips you’d like to share? Leave your thoughts in the comments below!

 

Top 5 Reads About Gamification: Let The Games Begin!

op 5 Reads About Gamification: Let The Games Begin!

Gamification is kind of a big deal. Exhilarating rewards, stimulating challenges, and epic victories. This is what people want, crave and need.

The video game industry is worth more than $100 billion worldwide, so it’s no surprise that businesses want to use gamification to boost engagement and sales.

There tends to be a common confusion on what gamification for businesses really is. If you want to to go back to the basics, you should definitely check out this  “Gamification Made Easy” video by North Highland

If you already know your basics and want to get deeper into the world of gamification, we’ve gathered our top 5 reads just for you:

Dive Into the World of Gamification With These 5 Books:

  1. “Hooked: How to Build Habit-Forming Products” by Nir Eyal

Hooked: How to Build Habit-Forming Products

This book is a guide into the mind of a user, and a definite must for product managers.

Ever asked yourself  “Why do some products capture our attention while others flop?” and “What makes people engage with certain products as a habit?” or “Why the hell can’t I stop scrolling though my Instagram feed?”.

This book is a perfect guide to building products people cannot resist.

All you gamification fiends can dig deeper into what controls our behavior, the practical insights to create user habits, and the important steps for building products people love.

This read is pretty much essential for any company looking to understand user psychology and build habit forming products.

You can learn more about creating addictive products through Nir Eyal’s website and twitter.

2.   “Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely

The Hidden Forces That Shape Our Decisions by Dan Ariely

Ariely, professor of psychology and behavioral economics (and a customer and partner of ours) refutes the common assumption that we react rationally to things that are going on around us.

Ariely investigates why our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin, and why we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup.

If you want to get a better insight into the psychology behind people when it comes to decision making and how we systematically behave in predictable ways – pick up this book!

If you don’t have time to read, you can get a glimpse in Dan’s interesting Ted talk here: “Are we in control of our own decisions?”

Check out author Dan Ariely’s website and Twitter.

3.   “Gamify: How Gamification Motivates People to Do Extraordinary Things” by Brian Burke

Gamify by Brian Burke
Gamify shows Gamification in full action.

Burke will teach you how to engage and motivate people to achieve their goals while working towards organizational objectives.

For companies, finding the middle ground where business objectives align with player objectives is all about fine-tuning.

The book includes case studies from influential leaders who have successfully implemented gamification strategies in their business and identifies the characteristics that lead to success.

Follow author Brian Burke on his Twitter!

4.   “Reality is Broken: Why Games Make Us Better and How They Can Change the World” by Jane McGonigal

Reality is Broken by Jane McGonigal

Ever asked yourself how come the virtual world is so easy to get addicted to?

According to McGonigal, the reason the virtual world is taking over reality is due to the fact that gaming fulfills genuine human needs.

In her book, she reveals how lessons from game design can fix problems in the real world and how games are improving the quality of our lives.

We think ‘Publishers Weekly’ summed it up perfectly:

“As addictive as Tetris, McGonigal’s penetrating, entertaining look into gaming culture is a vibrant mix of technology, psychology, and sociology, told with the vision of a futurist and the deft touch of a storyteller.”

Check out author Jane McGonigal’s website and twitter!

5.   “For the Win: How Game Thinking Can Revolutionize Your Business” by Kevin Werbach and Dan Hunter

For the Win by Kevin Werbach
If you are looking to take gamification in your business to the next level – this is the book for you.

Authors Werbach and Hunter explain the skilful construction of games in regards to both human motivation and psychology.

They demonstrate how game thinking can motivate employees and customers and create engaging experiences which can transform your business.

This eye-opening guide will teach you how game thinking can lead to real world business solutions.

Check out author Kevin Werbach’s website and Twitter here!


Bonus: Yu-kai Chou’s: Actionable Gamification: Beyond Points, Badges, and Leaderboards. 

As gamification addicts we look forward to the release of Yu-Kai Chou’s upcoming book: “Actionable Gamification: Beyond Points, Badges, and Leaderboards.”

A deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities.

Yu Kai- Chou Book Cover

 

Are there any books we’ve missed? We’d love to get your recommendations in the comment section below.

Turn Shopify Shoppers into Loyal Customers with our New Shopify App

Captain Up - Now on Shopify

Are you using Shopify for your online store? Then I’ve got news for you!

I’m very proud to announce that our new Shopify app has been approved and is now available in the Shopify App Store – turning visitors into active, loyal shoppers.

Anyone with a Shopify store can install Captain Up and enjoy an increase in user engagement, retention and ultimately – revenue.

Captain Up - Now on Shopify
Captain Up – Now on Shopify

Add Captain Up To Your Shopify Store Right Now

By installing the App from the Shopify store you can get a 30 days of free trial or upgrade to one of our extended plans.

Using Captain app on your Shopify store will give you all of the superpowers that come with integrating Captain Up:

  • Track and incentivize any user action
  • Custom badges and levels
  • Deep analytics on user behavior
  • Activity and leaderboard widgets
  • 24/7 Support
  • In-app messages and notification
  • Custom theme and design

We’ve been working closely with some of our users to learn more on how Captain Up is affecting their blogs and ecommerce sites, and I have to say I’m thrilled to see their numbers going up almost magically. We will share some case studies with you real soon.

All you need to do to start seeing your engagement and returning visits go up is go to the Shopify App Store and install Captain Up. We’ll take care of the rest.

Thank you for being on board with us.
Uri Admon and the Captain Up team!

P.S – If you like the app, don’t forget to review us on the Shopify App Store. If you didn’t like the app – email us and tell us how we can improve it for you.