How To Set Up Your Online Business The Right Way From Day One

An interview with Thomas Jacquel, marketing manger at the

Setting up a new online business is a thrilling and challenging mission.

One of the most effective ways to ensure success is to pre-launch the product to beta users, and continue improving until you reach Product/Market Fit. Only then should you start investing your time and money in an effective service launch.

Many businesses come across the following challenge: Engaging beta users with a product that relies on a network effect, a classic chicken and egg situation.

Libbie Club addressed this challenge in a creative and inspiring way. They introduced Captain Up’s engagement and Gamification solution during the beta phase.Read more