Your business isn’t a game – but it could be

Guest post by: Yaniv Corem
This piece was originally posted on Calcalist on July 19, 2015

In 2003 and after long years of searching, a frustrated game developer named Nick Pelling, came up with an idea that will forever change user engagement and experience.

He called it Gamification: using principles and elements from the gaming world when designing electronics such as ATMs, in-flight entertainment systems, or cell phones. Continue reading “Your business isn’t a game – but it could be”

How 2 of the Biggest Companies Utilise Gamification to Succeed

Gamification is one of the most powerful strategies to drive user behavior.

No wonder businesses are starting to implement game mechanics to motivate employees, encourage customer loyalty and give their customers a sense of victory.

If you can get your customers to engage with your product, to have fun, and feel good about themselves, you are on the road to success.

Gamification has proved to be incredibly effective at engaging and motivating people to change their behaviors.

M2 research predicts Gamification will be worth $2.8 billion by next year. Perhaps it’s time to use Gamification to transform your business operations.

Here are 2 businesses who have scored BIG using Gamification: Continue reading “How 2 of the Biggest Companies Utilise Gamification to Succeed”