Come meet us at ICE London 2016!

Are you planning on traveling to ICE this year? You should!

‘ICE totally gaming’ is the biggest and most significant gaming conference in the world, and 100% the place to be at if you’re into online gaming and Casino.

In 2015,  over 25,497 people from over 133 countries attended the conference to witness literally hundreds of new product launches, listen to gaming experts and stay up to date with the latest news from the industry. And we are here too, so…

Come meet us!

On February 2nd, 16:45 we will present Captain Up on the main stage.

We will showcase our platform, talk about gamification, loyalty programs and how they can improve your games.

Are you planning on attending the conference? Come and say hi!

If you want to meet the Captain up team – contact us on Twitter or send us an email!

We would love to meet you!

6 Surprising Incentives to Motivate Your Readers

The secret to creating a functional loyalty program is all over the online world.

Actually, Lars Meyer-Waarden and Christophe Benavent from the Wall Street Journal already did a great job explaining the it back in 2008:

Continue reading “6 Surprising Incentives to Motivate Your Readers”

Increase your average revenue per user by up to 30% with this new approach to player loyalty

This post was originally posted on EGR North America on December 2, 2015

Behavioral economics is a fascinating scientific field. It revolves around the way in which we make decisions and what drives us to do what we do.

This is a new bonanza for online casinos – offering a better understanding of their players and more accurate compliance.

There is no doubt that viewing user engagement as a revenue enhancer is an innovative concept for online casinos.
What was once only part of social game mega-hits like Candy Crush and Clash of Clans is now driving new and exciting loyalty plans for leading online brands.

Continue reading “Increase your average revenue per user by up to 30% with this new approach to player loyalty”

Your business isn’t a game – but it could be

Guest post by: Yaniv Corem
This piece was originally posted on Calcalist on July 19, 2015

In 2003 and after long years of searching, a frustrated game developer named Nick Pelling, came up with an idea that will forever change user engagement and experience.

He called it Gamification: using principles and elements from the gaming world when designing electronics such as ATMs, in-flight entertainment systems, or cell phones. Continue reading “Your business isn’t a game – but it could be”

This is the psychological trigger that will increase user engagement on your site

If you want to increase sales on your e-commerce store, increasing user engagement should be you main concern.

What does engagement mean, though?

Continue reading “This is the psychological trigger that will increase user engagement on your site”

Game Over: Common Gamification Mistakes to Avoid

“The adoption of applying game mechanics in more nontraditional industries has grown exponentially in the past 18 months” said Wanda Meloni from M2 Research.

It is becoming obvious that there are some Gamification mistakes that even the biggest companies are making right now. Continue reading “Game Over: Common Gamification Mistakes to Avoid”