6 Surprising Incentives to Motivate Your Readers

The secret to creating a functional loyalty program is all over the online world.

Actually, Lars Meyer-Waarden and Christophe Benavent from the Wall Street Journal already did a great job explaining the it back in 2008:

Continue reading “6 Surprising Incentives to Motivate Your Readers”

Rational Or Not: The Dan Ariely Case Study On Online Behavior

Professor Dan Ariely worked together with Captain Up to explore how we make decisions online. Let’s take a look at the conclusions…

Professor Dan Ariely was looking for a research tool to measure user behavior. We were incredibly excited to provide him with Captain Up.  

Most of you probably know Professor Dan Ariely for his famous bestsellers “Predictably Irrational,” “The Upside of Irrationality,” and “The Honest Truth About Dishonesty.

These are 3 must-reads when it comes to understanding behavioral economics, and why we act and make decisions the way that we do. Continue reading “Rational Or Not: The Dan Ariely Case Study On Online Behavior”

Top 5 Reads About Gamification: Let The Games Begin!

Gamification is kind of a big deal. Exhilarating rewards, stimulating challenges, and epic victories. This is what people want, crave and need.

The video game industry is worth more than $100 billion worldwide, so it’s no surprise that businesses want to use gamification to boost engagement and sales.

There tends to be a common confusion on what gamification for businesses really is. If you want to to go back to the basics, you should definitely check out this  “Gamification Made Easy” video by North Highland

If you already know your basics and want to get deeper into the world of gamification, we’ve gathered our top 5 reads just for you:

Dive Into the World of Gamification With These 5 Books:

  1. “Hooked: How to Build Habit-Forming Products” by Nir Eyal

Hooked: How to Build Habit-Forming Products

This book is a guide into the mind of a user, and a definite must for product managers.

Ever asked yourself  “Why do some products capture our attention while others flop?” and “What makes people engage with certain products as a habit?” or “Why the hell can’t I stop scrolling though my Instagram feed?”.

This book is a perfect guide to building products people cannot resist.

All you gamification fiends can dig deeper into what controls our behavior, the practical insights to create user habits, and the important steps for building products people love.

This read is pretty much essential for any company looking to understand user psychology and build habit forming products.

You can learn more about creating addictive products through Nir Eyal’s website and twitter.

2.   “Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely

The Hidden Forces That Shape Our Decisions by Dan Ariely

Ariely, professor of psychology and behavioral economics (and a customer and partner of ours) refutes the common assumption that we react rationally to things that are going on around us.

Ariely investigates why our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin, and why we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup.

If you want to get a better insight into the psychology behind people when it comes to decision making and how we systematically behave in predictable ways – pick up this book!

If you don’t have time to read, you can get a glimpse in Dan’s interesting Ted talk here: “Are we in control of our own decisions?”

Check out author Dan Ariely’s website and Twitter.

3.   “Gamify: How Gamification Motivates People to Do Extraordinary Things” by Brian Burke

Gamify by Brian Burke
Gamify shows Gamification in full action.

Burke will teach you how to engage and motivate people to achieve their goals while working towards organizational objectives.

For companies, finding the middle ground where business objectives align with player objectives is all about fine-tuning.

The book includes case studies from influential leaders who have successfully implemented gamification strategies in their business and identifies the characteristics that lead to success.

Follow author Brian Burke on his Twitter!

4.   “Reality is Broken: Why Games Make Us Better and How They Can Change the World” by Jane McGonigal

Reality is Broken by Jane McGonigal

Ever asked yourself how come the virtual world is so easy to get addicted to?

According to McGonigal, the reason the virtual world is taking over reality is due to the fact that gaming fulfills genuine human needs.

In her book, she reveals how lessons from game design can fix problems in the real world and how games are improving the quality of our lives.

We think ‘Publishers Weekly’ summed it up perfectly:

“As addictive as Tetris, McGonigal’s penetrating, entertaining look into gaming culture is a vibrant mix of technology, psychology, and sociology, told with the vision of a futurist and the deft touch of a storyteller.”

Check out author Jane McGonigal’s website and twitter!

5.   “For the Win: How Game Thinking Can Revolutionize Your Business” by Kevin Werbach and Dan Hunter

For the Win by Kevin Werbach
If you are looking to take gamification in your business to the next level – this is the book for you.

Authors Werbach and Hunter explain the skilful construction of games in regards to both human motivation and psychology.

They demonstrate how game thinking can motivate employees and customers and create engaging experiences which can transform your business.

This eye-opening guide will teach you how game thinking can lead to real world business solutions.

Check out author Kevin Werbach’s website and Twitter here!


Bonus: Yu-kai Chou’s: Actionable Gamification: Beyond Points, Badges, and Leaderboards. 

As gamification addicts we look forward to the release of Yu-Kai Chou’s upcoming book: “Actionable Gamification: Beyond Points, Badges, and Leaderboards.”

A deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities.

Yu Kai- Chou Book Cover

 

Are there any books we’ve missed? We’d love to get your recommendations in the comment section below.