Rational Or Not: The Dan Ariely Case Study On Online Behavior

Professor Dan Ariely worked together with Captain Up to explore how we make decisions online. Let’s take a look at the conclusions…

Professor Dan Ariely was looking for a research tool to measure user behavior. We were incredibly excited to provide him with Captain Up.  

Most of you probably know Professor Dan Ariely for his famous bestsellers “Predictably Irrational,” “The Upside of Irrationality,” and “The Honest Truth About Dishonesty.

These are 3 must-reads when it comes to understanding behavioral economics, and why we act and make decisions the way that we do.Read more