This post was originally posted on EGR North America on December 2, 2015
Behavioral economics is a fascinating scientific field. It revolves around the way in which we make decisions and what drives us to do what we do.
This is a new bonanza for online casinos – offering a better understanding of their players and more accurate compliance.
There is no doubt that viewing user engagement as a revenue enhancer is an innovative concept for online casinos.
What was once only part of social game mega-hits like Candy Crush and Clash of Clans is now driving new and exciting loyalty plans for leading online brands.