Increase your average revenue per user by up to 30% with this new approach to player loyalty

This post was originally posted on EGR North America on December 2, 2015

Behavioral economics is a fascinating scientific field. It revolves around the way in which we make decisions and what drives us to do what we do.

This is a new bonanza for online casinos – offering a better understanding of their players and more accurate compliance.

There is no doubt that viewing user engagement as a revenue enhancer is an innovative concept for online casinos.
What was once only part of social game mega-hits like Candy Crush and Clash of Clans is now driving new and exciting loyalty plans for leading online brands.

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How To Use Personalization To Crush Your Competitors

 

Let’s be honest, we all want to crush our competitors, but in a good way, right?  As on-line professionals, we are always on the hunt for great ways to differentiate ourselves from the herd and stand out in the crowd. One way of doing it revolves around one magical keyword: personalization.

Personalization has become a hot buzzword in the 21st Century. The concept is simple, yet perfect execution is elusive.

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