The secret to creating a functional loyalty program is all over the online world.
Actually, Lars Meyer-Waarden and Christophe Benavent from the Wall Street Journal already did a great job explaining the it back in 2008:
Behavioral economics is a fascinating scientific field. It revolves around the way in which we make decisions and what drives us to do what we do.
This is a new bonanza for online casinos – offering a better understanding of their players and more accurate compliance.
There is no doubt that viewing user engagement as a revenue enhancer is an innovative concept for online casinos.
What was once only part of social game mega-hits like Candy Crush and Clash of Clans is now driving new and exciting loyalty plans for leading online brands.
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