3 Reasons People Share Articles and How to Encourage Them to Share Yours

With around 27 million pieces of content shared everyday on social media networks, you need to show readers that your content is worth sharing too!

Next time you ask yourself “Why are people sharing content from everyone in the world but me?
Remember: People will only share content that is engaging, interesting, and entertaining.

People will only share content about things that they care about and topics that support who they are.

Sharing is surprisingly powerful. People share content in order to define themselves to others.

But what is it that actually motivates us to share content?

 

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How To Use Personalization To Crush Your Competitors

 

Let’s be honest, we all want to crush our competitors, but in a good way, right?  As on-line professionals, we are always on the hunt for great ways to differentiate ourselves from the herd and stand out in the crowd. One way of doing it revolves around one magical keyword: personalization.

Personalization has become a hot buzzword in the 21st Century. The concept is simple, yet perfect execution is elusive.

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Gamify Your Content To Get Loyal Readers

Even if we write excellent content that has been well thought through, perfectly edited, and beautifully designed, the reader’s experience ends there.

In order to make content awesome, engaging, and social, why not turn to the world of Gamification?

Using Captain Up you can add a layer of engagement and fun to your website. It offers you all the social tools you can think of to maximize your content’s engagement and your reader retention!

Let’s have a look at how you can Gamify your content and turn all those one time visitors into loyal readers.

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Taking Game Design to the Next Level

Game design requires skill, intuition, and especially a knowledge of your audience.

You have to know who your target users are so that you can present them with challenges and rewards that they will both want, and respond to.

Captain Up offers you a working, optimized setup, right out of the box. This is the experience users will get if you leave Captain Up untouched and never customize it. It works great in most cases.

But wait. Captain Up is not only super powerful – he’s super flexible too, and for him to really give you the best possible boost, you may want to fully customize your setup.

We’ve collected a few pointers on how to approach Game Design and take it to next level.Read more

7 Ways To Build Customer Loyalty

Gaining customer loyalty is not always easy.

Getting customers is one challenge, but keeping them coming back is a whole other story.

With fierce competition to be the best company, product or service, it is crucial that you keep your customers happy so they do not leave to go elsewhere.

Often we neglect loyal customers in order to get new customers.

Big mistake.

Remember: “On average loyal customers are worth up to 10 times as much as their first purchase” – White House Office of Consumer Affairs.

Let’s go over 7 essential ways to keep your core group of customers happy.

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Captain Up Announces Online Course With Gamification Expert Yu-kai Chou

Hey Guys,

This is your Captain speaking.

We are incredibly excited to announce the launch of our Gamification Academy!

Start your free, online Gamification course with #1 Gamification Guru Yu-kai Chou – Arguably one of the most influential Gamification experts of our time, as well as a TED speaker and Stanford lecturer.

The academy is made up of 10 classes and covers everything you need to know when it comes to Gamification.

You will learn how to find a suitable Gamification platform, how to use motivation symbols as motivation, and how to build a strong community of loyal users.

Together let’s convert you into a Gamification master and increase engagement on your site today.Read more