One of the biggest challenges companies face is improving their on-site engagement.
All companies want their customers to consume more of their content.
Here at Captain Up our game mechanics help people to increase social activities, increase engagement, and manage on-site visitors. From incentivizing community members with badges, levels, and missions, to rewarding them for sharing content, we know how to keep users engaged.
A few months ago, we had the opportunity of working with McAfee & HP on their successful ‘Back to School’ campaign.
In order to give you some insights and reveal some of the things we did to increase the campaign’s engagement, we have created a short case study.
How We Increased HP & McAfee’s Campaign Engagement
Here’s What we Wanted to Achieve:
McAfee & HP wanted to make online safety a win.
They wanted to get people to read articles about online safety and encourage them to share these tips to keep kids and families safe online – and win great prizes while doing so!
The Nitty Gritty
McAfee and HP ran a one-month campaign.
To encourage users to participate, they used Captain Up to set up a contest where the most active users would win. The exciting prizes they were offering as giveaways included an HP Pavilion x360 and a McAfee LiveSafe.
To join, visitors had to first sign up with their Facebook and/or Twitter accounts. McAfee and HP wanted to make sign up mandatory to ensure users were properly credited with all the correct entries earned.
Once users had signed up, they participated by liking, sharing, and retweeting the McAfee and HP content.
McAfee and HP published new content every day. For people to win, they needed to share an article every day to get the most points and better their chances of winning.
If they just signed up (but didn’t like or share content) they were given only one entry to play. If the user liked a “McAfee” or “HP” post on Facebook from the feeds displayed to them, they were given 2 entries to play – doubling their chances of a win.
At the end of the campaign the people who had engaged the most received real prizes – one of which included an HP Pavilion x360!
What Happened Next
After launching the “Back to School” campaign, McAfee and HP noticed a major increase in their engagement on social media platforms. Not only had McAfee and HP succeeded at educating people about online safety, but they made it fun for their users.
Using the Captain Up platform, people were encouraged and driven to share the content, in return for points. These points incentivized the users to do more, as they felt that they were working towards the end reward – a prize!
Not only did the game mechanics cause users to stay longer, share more content, and engage more with this content, but they had fun while doing so!
It was a win-win situation. McAfee and HP succeeding at teaching people about online safety, and users were succeeding at accumulating points.
We got 32% sign-up rate!
Out of all users who signed up, 60% engaged and generated actions with HP, and 64% engaged with McAfee. These are good numbers!
A total of 28,700 actions were generated due to this promotion using the Captain Up plugin!
Average Actions Per User
Increased social actions by of 10x.
Using rewards, they motivated people to take part in their promotion.
They wanted users to carry out a specific action. To get better results, they gave them incentives (prizes) to work towards.
Once the promotion was over, users were still encouraged to follow McAfee and HP on Twitter and Facebook. This pop up made it very simple for them to do so!
Do you want to get more engagement on your company’s website?
Find out more about Captain Up and get an increase in engagement and conversions in no time!
