Engaging Website Design #5: Unpredictability!

We humans are naturally drawn to surprises and novelty, and this drive is something you can harness using gamification. In the fresh new fifth episode of Engaging Website Design, gamification expert Yu-kai Chou talks about how to add mystery and suspense to a website experience.

Yu-kai shows how he does this on his own website using Captain Up badges, giving visitors and users unexpected rewards and planting easter eggs. These techniques attract users’ attention, inviting them to explore the site and see more of what it has to offer.

Watch the video now to get the full scoop from the man himself: