An interview with Thomas Jacquel, marketing manger at the libbie.club.
Setting up a new online business is a thrilling and challenging mission.
One of the most effective ways to ensure success is to pre-launch the product to beta users, and continue improving until you reach Product/Market Fit. Only then should you start investing your time and money in an effective service launch.
Many businesses come across the following challenge: Engaging beta users with a product that relies on a network effect, a classic chicken and egg situation.
Libbie Club addressed this challenge in a creative and inspiring way. They introduced Captain Up’s engagement and Gamification solution during the beta phase.Read more
The term ‘Gamification’ was coined back in 2002 by Nick Pelling, a British-born computer programmer and inventor, and hit the mainstream thanks to Foursquare in 2009.
By 2011, it officially became a buzzword when Gartner added it to its ‘Hype Cycle’ list.
Now, in 2015, Gamification is hotter than ever.
People are looking to implement Gamification in almost every aspect of their lives.
More and more business are looking to gamify different aspects of their work: Either to increase user engagement or better motivate their employees.
Gamification is everywhere!
“The adoption of applying game mechanics in more nontraditional industries has grown exponentially in the past 18 months” said Wanda Meloni from M2 Research.
It is becoming obvious that there are some Gamification mistakes that even the biggest companies are making right now.Read more
With around 27 million pieces of content shared everyday on social media networks, you need to show readers that your content is worth sharing too!
Next time you ask yourself “Why are people sharing content from everyone in the world but me?”
Remember: People will only share content that is engaging, interesting, and entertaining.
People will only share content about things that they care about and topics that support who they are.
Sharing is surprisingly powerful. People share content in order to define themselves to others.
But what is it that actually motivates us to share content?
Even if we write excellent content that has been well thought through, perfectly edited, and beautifully designed, the reader’s experience ends there.
In order to make content awesome, engaging, and social, why not turn to the world of Gamification?
Using Captain Up you can add a layer of engagement and fun to your website. It offers you all the social tools you can think of to maximize your content’s engagement and your reader retention!
Let’s have a look at how you can Gamify your content and turn all those one time visitors into loyal readers.