The future trends of loyalty programs – diverse and immidiate

Loyalty programs serve as one of the most significant ways brands struggle to maintain customers effectively. Constant changes in users’ demands and cut-throat competition are forcing brands to re-invent the wheel in order to satisfy their customers.

It is even more challenging when it comes to e-commerce. User loyalty is the Holy Grail in terms of online marketing, and marketing executives are knocking themselves out when it comes to loyalty and retention efforts. So what are the major trends in terms of loyalty programs we are about to see in 2016?

Back to Basics: Why do clients use loyalty programs?

A Recent study shows that customers have several key motivations for using loyalty programs:

  • 54.7% : saving money
  • 37.5% : receiving rewards
  • 3.6% : earning rewards
  • 1.6% : other

It is quite obvious that users are looking for more ways to save money or to be rewarded for actions and interactions. So far so good, right? Well…

The future of loyalty programs is based on real-time gratification and diversity

Traditional loyalty programs reward users for their next purchase. Unfortunately, it is quite the opposite of what the user is actually looking for. Users are impatient, they want an on-the-spot reward or feedback and they want to FEEL that their effort hasn’t gone unnoticed.

Today’s online experiences are based on fast-paced interactions. In a world in which the rhythm is constantly being amplified, e-commerce businesses will have to keep up and offer their shoppers instant and rewarding shopping experiences alongside true diversity in terms of personal rewards.

Rewards

Rewarding users for more than spending money

Another blind-spot of current loyalty programs is the fact that they are rewarding users only for spending money. E-commerce sites and brands will have to realize that their users are much more than a wallet or a credit card. Therefore, online businesses will have to figure out new and innovative ways of rewarding their users for more actions such as sharing, ‘Liking’ on Facebook, watching videos, Tweeting, reading an article or any other action that meets their most valued KPI’s.

In conclusion: The 4 key factors of the next phase of loyalty programs:

  1. The term “points” is losing its effectiveness: Basic loyalty programs are based on collecting points and redeeming them for goods offline. Well, no more! The new e-commerce is based on missions and rewards and game mechanics, offering the user a new and engaging way of interacting with the brand.
  2. Clients are looking for a more frequent interaction with the brand: Back in the day, it used to be enough to occasionally interact with the user. This too is a thing of the past. Today, users are looking for a much more frequent interaction with the brand. Recent studies show that daily and weekly interactions are most effective when it comes to user loyalty. Therefore, brands will have to put much more effort in creating contact points with their users.
  3. Instant rewards are gaining significance: Customers are looking for instant gratification. Brands must be aware that if they don’t provide real-time feedback, their clients will get it elsewhere. E-commerce sites need to focus on the “now” factor, providing their users with instant feedback. Studies show that clients do not want to wait a number of days until they can redeem their reward, especially if that reward can be redeemed online or in a store.

This is the psychological trigger that will increase user engagement on your site

If you want to increase sales on your e-commerce store, increasing user engagement should be you main concern.

What does engagement mean, though?

Continue reading “This is the psychological trigger that will increase user engagement on your site”

4 Loyalty Programs That Will Keep Customers Coming Back For More

Loyalty is one of biggest challenges in ecommerce today.

Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. Not only do 70% of companies say it’s cheaper to retain a customer than acquire a new one, returning customers spend 67% more than new customers.

When loyalty programs are done right, they can be incredibly powerful and add tremendous value. On average, loyal customers are worth up to 10 times as much as their first purchase.

[bctt tweet=”On average, loyal customers are worth up to 10 times as much as their first purchase.”]

However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs seem alike.” So, what can be done to differentiate your program and make it effective?  

At Captain Up, we believe Loyalty Programs should revolve around a lot more than earning points for purchases. Continue reading “4 Loyalty Programs That Will Keep Customers Coming Back For More”

Calling All Store Owners: Magento, Volusion, Bigcommerce

Captain Up is the #1 engagement solution for online store owners!

Using Captain Up, you can set up purchase incentives, reward users for referrals, add a loyalty program, and encourage the behavior that matters to you!

New and returning customers will be drawn in to explore your products, read product reviews, and most importantly, purchase more items!

The best thing is that you can automatically give them positive feedback for their activity and let them compete with each other for a top spot on the leaderboards.

We are incredibly excited to announce our support of 3 new ECommerce platforms!

 

Continue reading “Calling All Store Owners: Magento, Volusion, Bigcommerce”

How 2 of the Biggest Companies Utilise Gamification to Succeed

Gamification is one of the most powerful strategies to drive user behavior.

No wonder businesses are starting to implement game mechanics to motivate employees, encourage customer loyalty and give their customers a sense of victory.

If you can get your customers to engage with your product, to have fun, and feel good about themselves, you are on the road to success.

Gamification has proved to be incredibly effective at engaging and motivating people to change their behaviors.

M2 research predicts Gamification will be worth $2.8 billion by next year. Perhaps it’s time to use Gamification to transform your business operations.

Here are 2 businesses who have scored BIG using Gamification: Continue reading “How 2 of the Biggest Companies Utilise Gamification to Succeed”

Turn Shopify Shoppers into Loyal Customers with our New Shopify App

Are you using Shopify for your online store? Then I’ve got news for you!

I’m very proud to announce that our new Shopify app has been approved and is now available in the Shopify App Store – turning visitors into active, loyal shoppers.

Anyone with a Shopify store can install Captain Up and enjoy an increase in user engagement, retention and ultimately – revenue.

Captain Up - Now on Shopify
Captain Up – Now on Shopify

Add Captain Up To Your Shopify Store Right Now

By installing the App from the Shopify store you can get a 30 days of free trial or upgrade to one of our extended plans.

Using Captain app on your Shopify store will give you all of the superpowers that come with integrating Captain Up:

  • Track and incentivize any user action
  • Custom badges and levels
  • Deep analytics on user behavior
  • Activity and leaderboard widgets
  • 24/7 Support
  • In-app messages and notification
  • Custom theme and design

We’ve been working closely with some of our users to learn more on how Captain Up is affecting their blogs and ecommerce sites, and I have to say I’m thrilled to see their numbers going up almost magically. We will share some case studies with you real soon.

All you need to do to start seeing your engagement and returning visits go up is go to the Shopify App Store and install Captain Up. We’ll take care of the rest.

Thank you for being on board with us.
Uri Admon and the Captain Up team!

P.S – If you like the app, don’t forget to review us on the Shopify App Store. If you didn’t like the app – email us and tell us how we can improve it for you.