We sat down for a quick chat with Goldy (just like Sting or Jamiroquai, he doesn’t have a last name) – co-founder at the Playful Shark game development studio. We wanted to pick his brain to better understand what’s important to game designers (hint: engagement) and what you should give your gamers in order to gain their loyalty.
The French website’s marketing team decided to take user engagement seriously even in the pre-launch phase. Captain Up was there from the get go.
Beautistas.com is a French website providing reviews and news about cosmetics. The website marketing team set its sights on converting site visitors into active community members. The only slight difference was that they did it prior to the site’s official launch.
The goals were set in order to achieve maximum engagement and user loyalty even before day one. The Captain was called to duty.
Taking care of business: more returning visitors, much more engagement.
The objectives were getting more visits, video views, and tweets. This is how we approached the challenge at hand:
Captain Up created the “Beautistas community,” empowering the site with social tools, activity feed, challenges, leaderboard, personal profiles, inbox messaging, immediate feedback, and notifications.
Increasing visits was the easy part. The Captain Up team knew that visits will naturally go up from Captain Up’s registered users. In no time, average visits from Captain Up users were four times higher than the non-registered ones. Mission accomplished.
However, the main challenge was to increase the activity level of the users with the vast content of the web site. Even though visitors navigated within the site, there were hardly any video views and no social sharing at all. Now, that’s a worthy challange.
To boost performance, the Captain Up configuration gave those actions top priority. Users were rewarded accordingly when they performed these actions, increasing their motivation to be even more active on their next visit.
The results: User engagement up through the roof
The Captain Up integration did wonders to the site, here are some of the numbers:
- 13.4% of the site’s visitors joined the Beautistas community
- 56,000 community members, and growing fast.
- Community members’ Page Views up from 1.8 to 13.7
- Community members’ Videos clip views up from 1% to 100%
- 64% of members posted comments, up from zero!
- Over 15,000 comments posted by website visitors
- 26% of community members shared content on social networks, up from zero!
- 4,700 articles were tweeted
Want to boost engagement on your site or app?
Professor Dan Ariely worked together with Captain Up to explore how we make decisions online. Let’s take a look at the conclusions…
Professor Dan Ariely was looking for a research tool to measure user behavior. We were incredibly excited to provide him with Captain Up.
Most of you probably know Professor Dan Ariely for his famous bestsellers “Predictably Irrational,” “The Upside of Irrationality,” and “The Honest Truth About Dishonesty.”
One of the most effective ways to ensure success is to pre-launch the product to beta users, and continue improving until you reach Product/Market Fit. Only then should you start investing your time and money in an effective service launch.
Many businesses come across the following challenge: Engaging beta users with a product that relies on a network effect, a classic chicken and egg situation.
The term ‘Gamification’ was coined back in 2002 by Nick Pelling, a British-born computer programmer and inventor, and hit the mainstream thanks to Foursquare in 2009.
By 2011, it officially became a buzzword when Gartner added it to its ‘Hype Cycle’ list.
Now, in 2015, Gamification is hotter than ever.
People are looking to implement Gamification in almost every aspect of their lives.
More and more business are looking to gamify different aspects of their work: Either to increase user engagement or better motivate their employees.
Gamification is everywhere!
Yifat Cohen is a Google Plus expert and founder of Yifat Cohen Network.
YCN decided to launch the first ever hangout-a-thon. This was 10 days of consecutive ‘hangouts’ to promote Jon Benson’s Sellerator software.
Using gamification, YCN used reduced marketing costs, lowered affiliate commission payouts, increased viral reach and made $250,000 in just 6 days.