Captain Up wins ICE Totally Gaming’s most innovative gaming technology award

As we always say when we are hungry in London – the proof is in the pudding. This time the pudding is extra creamy and delicious as our platform was nominated  as ICE’s TOTALLY GAMING “most innovative technology” award, turning the spotlight towards today’s evolving online marketer’s needs and demands. This award, for us, is a highly appreciated recognition by the industry that we are on the right path on our journey towards becoming the industry standard in terms of user loyalty, engagement and retention.

Our platform won the prestigious Operator Challenge award at ICE Totally Gaming’s Cross-Platform & Multi-Channel Gaming conference. The Operator Challenge gave competitors the opportunity to offer a solution to one of three challenges, which were related to personalisation, consistent customer experience and provision of intuitive mobile interface.

Captain Up’s CEO Uri Admon commented on the winning : “We are proud of our product, which is an engagement platform through which we take care of user lifetime value. It is a next generation loyalty scheme, which brings social and behavioral economics into online gaming.

“In effect this is social gaming meets real money. Through our product, users are rewarded for being loyal through clicks and activities, rather than deposits.

For the full article on ICE’s web site and interview with our CEO please click here