Our platform won the prestigious Operator Challenge award at ICE Totally Gaming’s Cross-Platform & Multi-Channel Gaming conference. The Operator Challenge gave competitors the opportunity to offer a solution to one of three challenges, which were related to personalisation, consistent customer experience and provision of intuitive mobile interface.
Captain Up’s CEO Uri Admon commented on the winning : “We are proud of our product, which is an engagement platform through which we take care of user lifetime value. It is a next generation loyalty scheme, which brings social and behavioral economics into online gaming.
“In effect this is social gaming meets real money. Through our product, users are rewarded for being loyal through clicks and activities, rather than deposits.
For the full article on ICE’s web site and interview with our CEO please click here