The future trends of loyalty programs – diverse and immidiate

Loyalty programs serve as one of the most significant ways brands struggle to maintain customers effectively. Constant changes in users’ demands and cut-throat competition are forcing brands to re-invent the wheel in order to satisfy their customers.

It is even more challenging when it comes to e-commerce. User loyalty is the Holy Grail in terms of online marketing, and marketing executives are knocking themselves out when it comes to loyalty and retention efforts. So what are the major trends in terms of loyalty programs we are about to see in 2016?

Back to Basics: Why do clients use loyalty programs?

A Recent study shows that customers have several key motivations for using loyalty programs:

  • 54.7% : saving money
  • 37.5% : receiving rewards
  • 3.6% : earning rewards
  • 1.6% : other

It is quite obvious that users are looking for more ways to save money or to be rewarded for actions and interactions. So far so good, right? Well…

The future of loyalty programs is based on real-time gratification and diversity

Traditional loyalty programs reward users for their next purchase. Unfortunately, it is quite the opposite of what the user is actually looking for. Users are impatient, they want an on-the-spot reward or feedback and they want to FEEL that their effort hasn’t gone unnoticed.

Today’s online experiences are based on fast-paced interactions. In a world in which the rhythm is constantly being amplified, e-commerce businesses will have to keep up and offer their shoppers instant and rewarding shopping experiences alongside true diversity in terms of personal rewards.

Rewards

Rewarding users for more than spending money

Another blind-spot of current loyalty programs is the fact that they are rewarding users only for spending money. E-commerce sites and brands will have to realize that their users are much more than a wallet or a credit card. Therefore, online businesses will have to figure out new and innovative ways of rewarding their users for more actions such as sharing, ‘Liking’ on Facebook, watching videos, Tweeting, reading an article or any other action that meets their most valued KPI’s.

In conclusion: The 4 key factors of the next phase of loyalty programs:

  1. The term “points” is losing its effectiveness: Basic loyalty programs are based on collecting points and redeeming them for goods offline. Well, no more! The new e-commerce is based on missions and rewards and game mechanics, offering the user a new and engaging way of interacting with the brand.
  2. Clients are looking for a more frequent interaction with the brand: Back in the day, it used to be enough to occasionally interact with the user. This too is a thing of the past. Today, users are looking for a much more frequent interaction with the brand. Recent studies show that daily and weekly interactions are most effective when it comes to user loyalty. Therefore, brands will have to put much more effort in creating contact points with their users.
  3. Instant rewards are gaining significance: Customers are looking for instant gratification. Brands must be aware that if they don’t provide real-time feedback, their clients will get it elsewhere. E-commerce sites need to focus on the “now” factor, providing their users with instant feedback. Studies show that clients do not want to wait a number of days until they can redeem their reward, especially if that reward can be redeemed online or in a store.

Join our session at 4YFN [4 Years From Now], Mobile World Congress 2016!

Are you planning on traveling to 4YFN this year? we are waiting for you

4YFN [4 Years From Now] is the home of the growing global tech startup community. As a business platform, 4YFN creates lasting connections among startups, investors and corporations under the belief that the startup culture is the driving force for change in economy and business fabric.

Come meet us!

On February 22nd, 16:30 you can join Captain Up Gamification workshop. You are more than welcome to learn how to use gamification to maximize user engagement, tackle the retention everlasting challenge and get a glimpse on innovative ways to turn your users into loyal brand ambassadors.

Are you planning on attending the conference? Come and say hi!

If you want to meet the Captain up team – contact us on Twitter or send us an email!

We would love to meet you!

And, of course, Barcelona is the perfect place to start  growing your business. So, once you finish your sangria and tapas come and meet us…

The new Android SDK is out: take your apps and games to the next level

Our shiny new Android SDK is ready

Easily add social layers, rewards, and game mechanics to any Android app or game

The wait is over: We’re incredibly pleased to announce our new Android SDK, allowing designers and developers (that’s you) to add a full suite of social features and a rewards-based ecosystem into their games and apps.

Your lean, mean engagement machine

More and more people are developing for Android, crafting new tools and novel experiences. We know all too well what an effort it takes to design and develop the game mechanics and social features needed to engage and retain users. Our Android SDK provides plug-and-play integration of a full set of social features and well-crafted, highly flexible game mechanics.

Once Captain Up is integrated, users can connect to your game or app with their favorite social network credentials. From that moment on, it’s just go, go, go! Let them take part in missions, reward them for specific actions, encourage them to spread the word about your great game or app, and watch them become more active than ever.

From “users” to “community”

We know that no great game or app today can be complete without social features. We let Android developers add community features to their creations, forging your users into an in-app community.

The new SDK utilizes the power of social virality with minimum coding and integration efforts – just the way you like it. It can be used for new apps and for existing ones, adding more ways to reward users with points and badges.

To help you manage your new community, the Captain Up platform provides state-of-the-art in-app communications, community management tools, and deep behavioral analytics so you can learn about your community and manage by data.

A goody bag full of awesome features

Integrating Captain Up opens the door to a whole new world of in-app features:
Leaderboards:
Now you can add interactive leaderboards to your game with minimum coding, taking your game to the next level of competition.
Missions:
Motivate and engage your users with fun missions to meet your KPIs.
In-game inbox:
An in-app communication channel between you and your users. Forge a lasting relationship with your fans.
Levels:
Grant your users the emotionally rewarding sense of progress and success through a tailor-made reward economy, keep them coming back for more.
Rewards:
Create your own reward-based economy and motivate your users to be active and enthusiastic about their achievements.

It’s a coder’s delight. Give it a try.

Your game – your design. Or ours, if you like.
We know artists and developers can be sensitive about their creations. We get it. So we let you either implement our ready-made theme-enabled design, or use any and all of our features, directly from the cloud to your own UI, using our comprehensive API.

Get your Captain Up Android SDK today! Simply email our support team to ask for it.