6 In-Depth Resources To Master Gamification

There are loads of articles and videos about Gamification basics and what game mechanics are all about.

But are you looking to challenge yourself? Are you looking to dive deeper into the Gamification world?

Let us guide you with some in-depth resources that will deepen your Gamification knowledge and leave you feeling like a true expert.

1. Studying Gamification: The effect of rewards and incentives on Motivation


Ganit Richter, Daphne Raban, and Sheizaf Rafaeli focus on the intersection between two well-researched areas: Motivation and Game Playing.


While each area offers insight, the connection between the two has not yet received so much attention.

This academic paper defines the differences between Gamification and serious games.

Richter et al. also link Gamification to social psychology, educational psychology and organizational science. They discuss Needs-Based theories, Social-Based theories, and Rewards-Based theories.

Screen Shot 2015-08-19 at 11.19.36

If you want to understand more about game rewards and motivation this is a study we recommend you check out.

2. Actionable Gamification by Yu-kai Chou


Actionable Gamification
is a book about the deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities.

Yu-kai Chou explores the interplay between the core principles that contribute to good Gamification design. He also focuses on a systematic approach to solving any problem that deals with motivation.

Check out his TED talk about the ways in which Gamification has been used and could be used in the future to make the world a better and more sustainable place for us to live our lives.

Click here to get the book for free. 

3. Engaging Stakeholders in Scenario-Based Requirements Engineering with Gamification


Phillip Lombriser and Fabiano Dalpiaz have created a paper which evaluates the the effectiveness of Gamification in requirement engineering in order to improve stakeholder engagement.

Stakeholders in Gamification

They discuss the core plugin which they implemented, the Captain Up Gamification API. This engagement system was selected because it provided a variety of game elements at a reasonable price.

Captain Up is a web interface that turns any website into a game-like experience. Basic game elements that it includes are levels, challenges, and activity feeds.

The primary goal of the Gamification API is to allow players to strive for mastery and keep them actively engaged with a positive reinforcement cycle.

4. Captain Up Academy


Learn how to increase engagement on your site with a free course from Yu-kai Chou #1 Gamification Guru and TED speaker.


In this ten-lesson course, you will learn how to find a suitable Gamification platform, implement themes within your site, convince your users that your game is worth playing, and build an engaged community around your website.

If you are looking to harness the power of Gamification sign up now and start your free course today!

5. Gamification with Yaniv Corem


This webinar with Yaniv Corem, Playful Labs CEO, is all about the importance of Gamification in the engagement crisis.


Yaniv covers what Gamification is, why Gamification is important and how you can use game-based strategies to drive engagement.  

He covers how Gamification builds on loyalty programs by adding other game mechanics such as rewards, levels, and social relatedness to enhance these programs.

Yaniv looks at examples such as Starbucks, Foursquare, Scvngr, and Nike+, which have all been successful through the implementation of Gamification.

We were excited to learn that Yaniv also includes a tutorial on how Captain Up works and how easy it is to integrate into your solution (look out for us at minute 51!)

Gamification is NOT about turning everything into a game. Gamification is about using the stuff that works in games to fix the stuff that doesn’t work in reality Yaniv Corem.

6. A Behavior Model for Persuasive Design

 

Fogg's model

This paper presents a new model for understanding human behavior. In this model, behavior is a product of 3 factors – motivation, ability, and triggers – each of which has subcomponents within.

This behavior model asserts that for a person to perform a target behavior, they must be motivated, have the ability to perform the behavior, and be triggered to perform it.

All 3 must occur at the same time or a specific behavior will not happen. Fogg’s Behavioral Model helps teams work efficiently because the model gives people a shared way of thinking about behavior change.



We hope this collection of in-depth Gamification resources will be useful to you.

If you know of any other detailed, thorough, and extensive resources for those who want to take their Gamification skills to the next level, please leave a comment below!