Have you ever thought to yourself “What makes people press the Back button shortly after visiting my website?”
Engaging with users and creating long-term loyalty is a real challenge.
We have to work hard at it. Have you ever thought about giving your users something that is beneficial to them if they engage with your content?
Have you ever thought about building a relationship with your users so they feel obliged to return?
If so, here are some helpful ways that will help you engage your users and keep them loyal:
Rewards fuel motivation. They incentivize us to carry out certain actions that we may not have done otherwise.
So why not use rewards to excite your users? Why not unexpectedly give them something that will make them feel good and help them build positive perceptions of your brand?
Let’s go over some ways that you can encourage and motivate your users to engage with your company, product or website.
Points and Badges:
By using points and badges users will feel motivated to succeed. These outward rewards are indicators of accomplishments, skills, qualities and interests. They encourage participation of users as people want to show off their knowledge and skills to other people.
Badges in particular are a great way to help with brand recognition and increase user loyalty. People like to showcase their achievements – and by sharing their badges they are associating themselves with your brand. They feel good about their accomplishment and are likely to feel loyalty towards you.
Badges can be used to signify a community. For example take the TripAdvisor badge:
This badge signifies achievement and builds a community of excellent restaurants and hotels. By earning a badge you feel like you have achieved something valuable, something that will travel with you and something that will make you feel proud.
Cash Rewards & Discounts:
Discounts drive engagement and loyalty. Naturally we all love discounts and deals.
If you were to receive an amazing deal on a shoe website, the likelihood is that the next time you want to buy a pair of shoes you will return to that same website.
Providing your users with discounts can help you build a bond with them. Discounts will make your users feel good and encourage them to return.
You will also find that your users are willing to engage with your brand via social media- they will be happy to share your content or like your Facebook page if you are giving them something in return. Its a win win situation.
Captain Up is a perfect example of how you can implement a reward system to nurture loyal engaged users.
Captain Up allows you to create missions for your users in which they have to accumulate points and badges as they go along. Using badges at certain milestones will make your audience feel motivated and eager to collect a whole set.
You can also reward your users for being social, which will encourage them to engage with your content and share it on different social media platforms. As they share it they are building a connection with your brand.
2. Email Drip Campaign
Email Drip campaigns… drip marketing… marketing automation… sale cycle emails. Call it whatever you want, they all mean the same thing.
Drip campaigns are a set of marketing emails that are sent out at the right moment to move people through a sales cycle. Drip marketing helps nurture leads until they either are ready to purchase or they drop off.
Converting visitors is a real challenge. Many marketers find that an email drip campaign can be a powerful and efficient tool for reaching out to the right people at exactly the right time.
This means consistently touching leads with relevant information which also means increasing converting prospects! That’s what we want right!?
Lets summarize the crucial tips that you should remember when creating a killer drip campaign:
1. Identify goals
Remember the focus of your emails. When you have a clear goal in mind you will write with purpose. This goal might be to provide users with important information they need to know to convert or to incentivize your users by using coupons and special discounts.
2. Outline your drip campaign
Use headers and subject lines to outline your campaign from start to finish. You need to nurture your users and have a clear understanding of who receives what, and when.
3. Introduce yourself in email number 1 and refer to people by their first name
You want people to think of you as a person that they can trust and speak with. This means you need to build a relationship with them by referring to them directly using their first name and implying that you want to get to know them.
4. Make your subject line stand out – no spam!
Think how many emails you receive a day – how many of them do you actually open? Exactly. The chance of your email being ignored is high – your subject line is your first impression to your users.
Make it a good one! Here is a list of 9 best email subject line styles to increase your open rates!
5. Proofread your emails and ensure they are in the correct order
Make sure that everything you have written is written with clarity, good English, and no mistakes. Your aim is to guide your users to convert, you want them to trust you and follow so do not make any silly mistakes – like sending out tomorrow’s email today!
Lets go over the benefits
There are so many benefits to drip campaigns. They nurture customer relationships, they generate interest, and ultimately they lead to higher conversions.
The beauty of a drip campaign is that emails are only delivered when users need them. The content is delivered to the user when they are interacting in a certain way. The messages are personalized and relevant to them so they won’t feel as though they are being spammed!
Drip campaigns allow you to work smarter.
Think how much time you spend nurturing leads. Using drip campaigns to educate and nurture your leads will allow you to spend your time in a more valuable way.
Drip emails are the ideal way to send educational material to help your users find more information. This will encourage them to engage and learn more about your brand. The more they know, the more they can engage.
3. Online course
Online courses are great at creating engaging online experiences for your users. They make people take action, and this is exactly what you want them to do.
Before you create an online course, you need to know exactly what you want your users to learn from the course, and exactly how you want them to engage with it. Without setting real performance goals the experience will not be meaningful to your users.
Make sure that your course is relevant to your users. You want to draw upon their prior knowledge, test them and encourage them to promote their success when they have taken part.
It’s important to remember that different people will come to the course with different levels of knowledge. You need to accommodate these different levels so that you don’t have people feeling that it was either too boring, or too difficult and demotivating.
The online courses that you create must be interactive. There is no point simply asking your users to read a text or watch a video. The point is that they engage. Give them the chance to use the information they are learning to spark discussions and ask questions.
Ask your users how they are finding the course. Not only is this feedback incredibly valuable to you, but it shows them that you care and that you are there to help them.
The point of your course is that people engage with it, promote it on social media channels, and instigate discussions about the content. None of this will happen if the course is not visually appealing. You need to keep them interested.
Let me ask you something. Do you find this course visually engaging?
No, I didn’t think so.
Lets have a look at another.
Much better, right!?
Captain Up have created an online course to teach people about user engagement, loyalty, and retention. They have made it visually engaging through the use of color, points, badges, and videos
It’s so important that you use interesting visuals which will immerse the learners in the course and keep them engaged throughout.
We have covered 3 of the most effective ways to nurture loyal engaged users.
Do you have any suggestions for us? If so, we would love to hear them – just leave a comment below.