The future trends of loyalty programs – diverse and immidiate

Loyalty programs serve as one of the most significant ways brands struggle to maintain customers effectively. Constant changes in users’ demands and cut-throat competition are forcing brands to re-invent the wheel in order to satisfy their customers.

It is even more challenging when it comes to e-commerce. User loyalty is the Holy Grail in terms of online marketing, and marketing executives are knocking themselves out when it comes to loyalty and retention efforts. So what are the major trends in terms of loyalty programs we are about to see in 2016?

Back to Basics: Why do clients use loyalty programs?

A Recent study shows that customers have several key motivations for using loyalty programs:

  • 54.7% : saving money
  • 37.5% : receiving rewards
  • 3.6% : earning rewards
  • 1.6% : other

It is quite obvious that users are looking for more ways to save money or to be rewarded for actions and interactions. So far so good, right? Well…

The future of loyalty programs is based on real-time gratification and diversity

Traditional loyalty programs reward users for their next purchase. Unfortunately, it is quite the opposite of what the user is actually looking for. Users are impatient, they want an on-the-spot reward or feedback and they want to FEEL that their effort hasn’t gone unnoticed.

Today’s online experiences are based on fast-paced interactions. In a world in which the rhythm is constantly being amplified, e-commerce businesses will have to keep up and offer their shoppers instant and rewarding shopping experiences alongside true diversity in terms of personal rewards.

Rewards

Rewarding users for more than spending money

Another blind-spot of current loyalty programs is the fact that they are rewarding users only for spending money. E-commerce sites and brands will have to realize that their users are much more than a wallet or a credit card. Therefore, online businesses will have to figure out new and innovative ways of rewarding their users for more actions such as sharing, ‘Liking’ on Facebook, watching videos, Tweeting, reading an article or any other action that meets their most valued KPI’s.

In conclusion: The 4 key factors of the next phase of loyalty programs:

  1. The term “points” is losing its effectiveness: Basic loyalty programs are based on collecting points and redeeming them for goods offline. Well, no more! The new e-commerce is based on missions and rewards and game mechanics, offering the user a new and engaging way of interacting with the brand.
  2. Clients are looking for a more frequent interaction with the brand: Back in the day, it used to be enough to occasionally interact with the user. This too is a thing of the past. Today, users are looking for a much more frequent interaction with the brand. Recent studies show that daily and weekly interactions are most effective when it comes to user loyalty. Therefore, brands will have to put much more effort in creating contact points with their users.
  3. Instant rewards are gaining significance: Customers are looking for instant gratification. Brands must be aware that if they don’t provide real-time feedback, their clients will get it elsewhere. E-commerce sites need to focus on the “now” factor, providing their users with instant feedback. Studies show that clients do not want to wait a number of days until they can redeem their reward, especially if that reward can be redeemed online or in a store.

Retention is up and engagement is going down: who you gonna call?

We are super excited to present our new video! 

Pulling your hair desperately while facing retention and churn issues? can’t find a way to motivate your users? looking for new ways to engage your visitors? no worries, the captain is here!

Our new video – Captain Up : Maximize User Engagement – Episode 2 is here to the rescue. So seat back, turn on the beacon and watch engagement skyrocket. 

 

 

Join our session at 4YFN [4 Years From Now], Mobile World Congress 2016!

Are you planning on traveling to 4YFN this year? we are waiting for you

4YFN [4 Years From Now] is the home of the growing global tech startup community. As a business platform, 4YFN creates lasting connections among startups, investors and corporations under the belief that the startup culture is the driving force for change in economy and business fabric.

Come meet us!

On February 22nd, 16:30 you can join Captain Up Gamification workshop. You are more than welcome to learn how to use gamification to maximize user engagement, tackle the retention everlasting challenge and get a glimpse on innovative ways to turn your users into loyal brand ambassadors.

Are you planning on attending the conference? Come and say hi!

If you want to meet the Captain up team – contact us on Twitter or send us an email!

We would love to meet you!

And, of course, Barcelona is the perfect place to start  growing your business. So, once you finish your sangria and tapas come and meet us…

Captain Up wins ICE Totally Gaming’s most innovative gaming technology award

As we always say when we are hungry in London – the proof is in the pudding. This time the pudding is extra creamy and delicious as our platform was nominated  as ICE’s TOTALLY GAMING “most innovative technology” award, turning the spotlight towards today’s evolving online marketer’s needs and demands. This award, for us, is a highly appreciated recognition by the industry that we are on the right path on our journey towards becoming the industry standard in terms of user loyalty, engagement and retention.

Our platform won the prestigious Operator Challenge award at ICE Totally Gaming’s Cross-Platform & Multi-Channel Gaming conference. The Operator Challenge gave competitors the opportunity to offer a solution to one of three challenges, which were related to personalisation, consistent customer experience and provision of intuitive mobile interface.

Captain Up’s CEO Uri Admon commented on the winning : “We are proud of our product, which is an engagement platform through which we take care of user lifetime value. It is a next generation loyalty scheme, which brings social and behavioral economics into online gaming.

“In effect this is social gaming meets real money. Through our product, users are rewarded for being loyal through clicks and activities, rather than deposits.

For the full article on ICE’s web site and interview with our CEO please click here

Come meet us at ICE London 2016!

Are you planning on traveling to ICE this year? You should!

‘ICE totally gaming’ is the biggest and most significant gaming conference in the world, and 100% the place to be at if you’re into online gaming and Casino.

In 2015,  over 25,497 people from over 133 countries attended the conference to witness literally hundreds of new product launches, listen to gaming experts and stay up to date with the latest news from the industry. And we are here too, so…

Come meet us!

On February 2nd, 16:45 we will present Captain Up on the main stage.

We will showcase our platform, talk about gamification, loyalty programs and how they can improve your games.

Are you planning on attending the conference? Come and say hi!

If you want to meet the Captain up team – contact us on Twitter or send us an email!

We would love to meet you!

6 Surprising Incentives to Motivate Your Readers

The secret to creating a functional loyalty program is all over the online world.

Actually, Lars Meyer-Waarden and Christophe Benavent from the Wall Street Journal already did a great job explaining the it back in 2008:

Continue reading “6 Surprising Incentives to Motivate Your Readers”